Standing firm on the importance of purposeful innovation, Asia’s leading paint and coatings solutions company, NIPSEA Group, a subsidiary of Nippon Paint Holdings Co., has been maximizing value for customers since 1962.

As NIPSEA Group celebrates its 60th anniversary, the organization has strengthened its position in the paint and coatings industry, by offering innovative solutions across multiple sectors such as construction, marine and automobile sectors. Serving customers across 22 geographical locations, NIPSEA Group believes in building innovative, customer-centric, and sustainable solutions to respond to industry demands.

“As Asia Pacific’s leading paint and coatings manufacturer, we need to constantly challenge the norm and ourselves for the benefit of our customers. In the past 60 years, we have been driving forward with innovation, while steadily expanding our portfolio be-yond paint and coatings. We will persevere in this quest and continue to focus on the growing markets of Asia while lending support to Nippon Paint Group’s partner companies. On behalf of NIPSEA Group, I thank all everyone, especially our staff, our customers, our business partners and the communities we operate in. We look to even more value creating collaborations with everyone for many more years to come,” said Wee Siew Kim, Group CEO, NIPSEA Group and co-president, Nippon Paint Holdings Group.

NIPSEA Group has been enriching the lives of its communities and customers through the power of science and imagination, making the Group what it is today and contributing to its shareholder value. The paint and coatings industry is rapidly evolving but the Group’s vision to build a sustainable future through customer-centric growth and promise to strengthen its innovation with heart and people at their core, allows the Group to be resilient while reimagining a better tomorrow.

Driving Sustainable Growth Through Innovative Solutions

Ensuring consistent sustainable growth in the time to come, the organization has been focusing on driving innovative solutions across five main areas namely customers, environment, people & community, organizational health and technical capability. Along with the areas, NIPSEA Group has been focusing on three enablers across its supply chain. This includes digital transformation, talent development and innovation and technology.

Its first enabler of digital transformation has allowed NIPSEA Group to digitize its practices to address the needs of changing consumer habits and challenges to conventional business posed during the pandemic. This includes digitizing the customer experience through end-to-end solutions with e-commerce platforms and mobile applications to instill trust in customers through the whole purchasing process.

The paint and coatings industry is one with strong competition and NIPSEA Group’s third enabler of innovation and technology allows the organization to be among the top players in the segments it plays in. Dr. Jiang Hong, chief technology officer of NIPSEA Group, believes that the industry is one that will continue to evolve and the pandemic is a clear indicator of the importance of adapting to evolving circumstances and planning ahead.

Responding to the impact of COVID-19, NIPSEA Group’s ability to innovate to address the situation at hand provided its customers with health and protection through its anti-viral and anti-bacterial paint and coatings solutions. Through this, NIPSEA Group was able to put the health of its customers first as the paints are formulated with Silver Ion Technology and proven to be 99.9% effective against COVID-19.

Being the paint expert in the industry, the Group takes the lead in color leadership by providing customers with the best experience, when connecting with Nippon Paint’s col-ors. Its customer-focused color leadership has resulted in their customers obtaining seamless and quality experiences. This includes support through customer-centric solutions such as professional color scheme services, personalized color advice for home owners, curation of inspirational color palettes and trends through its Trend Beyond Colours concept. These have encouraged confident decision-making when making a purchase.

NIPSEA Group also provides its retailer businesses with tinting capabilities, ensuring comprehensive yet conducive retail environments. Equipped with a wide network of 24,700 units of Colour Creations tinting machines, its business-friendly color and product innovations do not disrupt their retailers’ business and are ever-ready to serve all customers across the geographical locations, wherever, whenever.

The Group has been expanding their business and technology expertise into the beyond paint segment to include substrate products, auxiliary materials, and energy-saving insulation products.

Impact of NIPSEA Group’s Markets to its Communities

Part of NIPSEA Group’s culture is to actively focus on the communities it is present in by improving their quality of lives. Initiatives that have been carried out include AYDA Awards, a platform for young architectural and interior designers to showcase their talents. To date, AYDA Awards is present in 17 countries, and has reached out to more than 1,200 education institutions and engaged with more than 420,000 young designers.

Another noteworthy community initiative is Nippon Paint China’s Colour Way of Love campaign. Inspiring students to notice the beauty in their surroundings, the campaign saw rural schools being painted with attractive murals thus, improving the learning environment of students. Colour Way of Love also eased the burdens of students in 361 primary schools by providing them with access to books and bags.

Empowering women to improve their livelihoods to be able to care for their families, Nippon Paint India’s nShakti and Nippon Paint Pakistan’s Nippon-Nisa programs trained women with painting skills. Through this campaign, participating women were able to develop career opportunities by being connected to dealers, contractors and architects, and earn a living for their themselves and their families.

With a foresight to build a sustainable organization that delivers innovative solutions for its customers, over the last six decades, NIPSEA Group has committed more than USD $11 million to impact the lives of 4.6 million people, as part of their Corporate Social Responsibility initiatives across its key markets. This is a clear reflection to growth it has undergone to improve the quality of life in markets they operate in, while being a key market player in the paint and coating industry, Inspired by You.